Discuss the concept of “red ocean” versus “blue ocean” and why adopting the latter might be a better strategy. Identify a business that is an example of either one which pursued a “red ocean” approach, or one that pursued a “blue ocean” strategy. Has their strategy been successful for them? Finally, discuss how the IS strategy might differ for each of these approaches. 1-3 double spaced pages with good analysis. Citations whatever resources in APA format. Must be original/ No Plagiarism. Proper APA format. References.
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