Discussion 3.1 Distinguish between beta (i.e., market) risk, within-firm (i.e., corporate) risk, and stand- alone risk for a potential project. Of the three measures, which

Discussion 3.1 Distinguish between beta (i.e., market) risk, within-firm (i.e., corporate) risk, and stand- alone risk for a potential project. Of the three measures, which is theoretically the most relevant, and why? Note that you need to validate all definitions, and matters not known as facts, by citing from credible sources. Discussion-3.2 Why do public utility companies usually have capital structures that are different from those of retail firms? Note that you need to validate all definitions, and matters not known as facts, by citing from credible sources.

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