In the case regarding employee branding found in Chapter 5 (Hayton, 2012), the John Lewis company brand is somewhat radical in its approach. It also

In the case regarding employee branding found in Chapter 5 (Hayton, 2012), the John Lewis company brand is somewhat radical in its approach. It also promotes an ethos as opposed to a mission and value statement. In your initial post, evaluate the strategy employed by the John Lewis department stores (United Kingdom) to rebrand its store network in comparison to a mission/vision strategy employed by a company of your choosing. Then provide a critique as to in which sectors of the world an ethos branding effort would work best. Provide an example and cited support for your response. Your initial post must meet APA guidelines as explained in the and include at least one (1) scholarly reference from course materials. The two reply posts to your fellow students must be similarly substantive and address two of the following bullets: Purchase the answer to view it

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