SITUATION: 1. The head of your organization (Winston Ballard) has gotten curious about whether social media could be used effectively for business purposes. You have

SITUATION: 1. The head of your organization (Winston Ballard) has gotten curious about whether social media could be used effectively for business purposes.  You have been tasked to research this issue and submit a brief analysis and recommendation this week. 2. You need to do enough research to understand clearly the key differences (including pros and cons) among five major social media tools: 3. In your research, if you wish– required for this assignment–you may open your own account in one or more tools (they are all free) and explore them first-hand: ASSIGNMENT:  Write a brief, well-organized memo that clearly and crisply answers these questions: AUDIENCE:  Your audience is Winston Ballard, an older senior executive who is not tech-savvy.  He does not really know or understand much about social media nor these specific tools. FORMAT:  Use the standard format for a business memo: single-spaced, no indented paragraphs, 12-point Times New Roman format.  See: . LENGTH:  250-375 words (about one-to-two pages).

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