You are a marketing analyst in a large grocery store chain. Your job entails developing a robust customer knowledge base utilizing the company’s vast database

You are a marketing analyst in a large grocery store chain. Your job entails developing a robust customer knowledge base utilizing the company’s vast database of in-store purchases. To date, you have been able to build a profile of your customer base, draw inferences about different customer groupings, and compare customer behaviors across the different sales regions. Your task is to: Submit your answers in a 2- to 3-page Microsoft Word document. Name your document SU_MBA5008_W3_A2_LastName_FirstInitial.doc. Submit your document to this by . By the end of the week, use this to critique the answers posted by at least two of your peers. Cite any sources using the APA format on a separate page.

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